Paid Search
All of Webcertain’s Paid Search Services will be carried out by native speakers of each target language.
Campaign Set-Up
Keyword Research
- A list of quality and relevant keywords in each target market
- A report which includes information such as search volumes, recommended misspellings, competition and negative keywords according to adgroups.
- Back Translations into English will be provided for each keyword
Ad Text Creation
- Creation of new ad copy in each target language based on keyword research and landing page content. Ads will communicate key messages and display clear calls to action.
- English Translations of ad text can be provided when required
Ad Group Categorisation
- Structuring of the paid search campaign to create relevant, streamlined ad groups
- Assigning keywords and ad texts to relevant groups
Campaign Management
Longtail Analysis
- Identification of relevant, and irrelevant longtail search terms
- Categorisation of terms as positive or negative
Ad Text Optimisation
- Changes made to existing ad text to improve quality and performance based on keyword research and landing page content.
PPC Campaign Health Check
- Thorough review of existing PPC campaigns to assess strengths and weaknesses, assessing keywords, ad copy, ad groups and landing pages.
- A report detailing findings and recommendations for improvements.
Bidding, Monitoring and Optimisation
- On-going bid management service – twice weekly review and optimisation of campaigns to maximise ROI.
- Regular reports to analyse data and trends
- Available for any language, but reporting always in English
